GAC: CSCU Provides Credit Union Insights at New Trade Show Experience



Washington, DC. (February 26, 2017) CSCU launched its new brand platform: “Payments Simplified,” Sunday at the Governmental Affairs Conference (GAC) 2017 in Washington, D.C. Included in the debut is an exciting new CSCU trade show experience designed to reflect the organization’s revised brand positioning.

"The clean, graphic look illustrates CSCU’s ability to simplify payments, while the 3-dimensional design expresses the depth of CSCU’s expertise in payments," says Antonio Hill, CSCU Vice President of Marketing. "The use of white and grays together with CSCU blue is a distinctive approach that will help CSCU stand out from competitors in the credit union space," Hill explains. Central to CSCU delivering on its brand promise of simplifying payments is its partnership with global card processor FIS; comprehensive thought leadership initiatives for credit unions leaders; plus the know-how that comes from the experts at CSCU’s Optimize Consulting Services.

A major focus at CSCU's booth is the introduction of the “Insights Wall,” where visitors walk up to the wall and pull out an “Insights Card” from pockets or envelopes adhered to the wall. Each card provides a brief insight on critical topics that are impacting credit unions today and in the future. A person pulling an insights card could win a Starbuck’s gift card if they were lucky to select a winning card. Additionally, to help with telling the story of simplifying complexity, CSCU has brought Dr. Albert Einstein back to life. Arguably the smartest person to inhabit Earth, Einstein will assist booth visitors with selecting insights cards and in taking selfies. Hill points out that it was Einstein who said, “The definition of genius is taking the complex and making it simple,” a quote that provided inspiration for the new brand campaign.

Following Are The Insights Featured On The CSCU Insights Cards at GAC



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About CSCU:

CSCU knows about cards and payments. As a leading provider of processing services to credit unions, CSCU delivers solutions to help simplify the increasingly complex world of payments. Through one-on-one portfolio consulting, industry insights, marketing and thought leadership resources, their goal is to help credit unions not just survive, but thrive.

CONTACT: Shelly-Ann Henry, PR & Communications Manager, swilsonhenry@cscu.net