CSCU ANNOUNCES FIRST-YEAR RESULTS
FOR ITS New Optimize Portfolio Growth Solutions.
TAMPA, Fla. (February 28, 2017) CSCU
AVERAGE ONE-YEAR REVENUE GROWTH FOR
PARTICIPATING CREDIT UNIONS REACHES 14%.
, one of the
country’s leading CUSOs with 2000 members, announced successful first-year
results for its new Optimize Portfolio Growth Solutions for credit unions. For 2016, one -year credit card program
revenue growth for participating credit unions reached an average 14% or 6 to 7
times greater than the average revenue growth of non-consulted credit unions.
“We are thrilled
at the results and how our credit unions have embraced Optimize,” says CSCU Optimize
Marketing Consultant, Kristen Herrick-Feazell. “Our members asked CSCU to
deliver everything they need to build and maintain a successful card program without
the hassle and resource drain they would face by doing these campaigns on their
own,” she explains. “Optimize is a soup
to nuts program that provides credit unions with everything they need to be
successful from a comprehensive product suite to educational and marketing
resources,” Herrick-Feazell says.
unions signed up for an Optimize consulting service in the 18 months since its
launch and CSCU anticipates 80-90 will participate in 2017. “Based on the
outstanding results, we expect continued growth for Optimize and the on-going
success for the enrolled credit unions,” Herrick-Feazell says. In addition, 96% of the initial Optimize
enrollees will return in 2017 indicating a very high satisfaction rate.
Solutions features a planned 12-month marketing calendar that CSCU coordinates
and implements on behalf of the credit union. In 2016, credit unions signed
up for Optimize achieved their results by participating in seven core products
including credit line management, acquisition and activation programs,
Skip-a-Pay, StatementChecks, statement messages and Visa Checkout. They
also participated in core promotions to support and stimulate portfolio
growth. These included a balance transfer campaign, three usage sweepstakes
and two employee account acquisition promotions. In addition to the traditional
statement inserts and in-branch kits, credit unions were provided social media
toolkits and other digital assets to support their marketing efforts.
about cards and payments. As a leading provider of processing services to
credit unions, CSCU delivers solutions to help simplify the increasingly
complex world of payments. Through one-on-one portfolio consulting, industry
insights, marketing and thought leadership resources, their goal is to help
credit unions not just survive, but thrive.
Shelly-Ann Henry, PR &
Communications Manager, firstname.lastname@example.org